One of the things that struck my attention while I was building this magazine and something I knew I wanted to include in the opening of the platform; was the phenomenon of the Kardashian Website/App launches. I usually avoid these subjects, not for any particular matter but simply not to feed the beast any further; the popularity for the sake of popularity doesn’t inspire me.

But this phenomenon was actually a good social study. Think about it for a second. Every single member of that family is far more interesting then Kim. You can chose your preference of liking them or not, personally, I chose to either be inspired with people, or pass if I don’t. Every single one of them has certain individuality that I do find somewhat purposeful.

Kourtney seems to not be bothered, enjoys her home, family, throws out some interesting lifestyle ideas. I find Khloe’s boldness and quest for love intriguing. Also her self-assurance and not getting herself too serious. Kendall has it the worse. Being blamed for her career due to family ties, I think it’s a retarded concept thinking nepotism can create someone’s career, where the main tool for the said career is = your body. It can certainly help, help a lot, but it can not put you where you physically can’t be. Her body is one of the sickest, effortlessly mindblowing bodies I have ever seen in my life. Her look makes sense too at this moment; it’s different, it’s all American, and it’s due overthrowing an Eastern European reign for a tiny bit. Kylie? You probably have millions of opinions that reach both spectrum, but let me stop you right there for a minute and say; I love that kid.

You can not blame someone’s circumstance being trust upon them. If you had the same opportunities, you would use them. I would. We all would. The main issue most of the people face in their lives is not having the chance, opportunity and/or connections to showcase what you can do, and make a living out of it. Would you chose not to, if you had the opportunity? Of course not.

This kid is serious force of nature. A goth little kid that managed to keep her individuality, being raised with sisters that dressed in Herve Leger bondage mess before someone thought them style. Her taste, her aesthetics is seriously epic, all while yes, enjoying her privilege; but not being too fazed about it. Not being obsessed with her popularity, not being competitive about it.

And people recognize it. Not just impressionable teens, but lots of folk. People want to know more about her, see more about her, check her style, routines and what not. It was a no brainer her App would sell like crazy. Usually, people have the individuality OR style OR money OR connections. Rarely all or those together. But this kid has all or those things together, and she will be a serious taste maker, in the time coming.

What was mindblowing to me was the reaction of Kim when she realized her App failed so bad in comparising to Kylie (and Khloe!). The fact her App sold at about 9% while Kylie’s at about 79 %, was not surprising to anyone but Kim. See, that’s the thing I always found irritable with that chick, and people in general; being so into themselves, while not aware of the reality around them.

The whole career of Kim is built on her being a really nice, sweet person so obsessed with being the most, the best, breaking the internet/planet/universe. Most important detail, the dealmaker here, and in live in general; and having people around her willing to make it happen for her. But where is the actual individuality? What’s specific about her, other than being a placeholder that others around her can mold into manifestation? What’s her offer to the world, what should the world craving to have from her? Body? That she herself decided its great and is trying to shove it onto the society until our eyes bleed. The style? Her recent style that I myself find inspiring most of the time, that’s not her. That pure Kanye. Her style is Herve, Loubs and matchy bag. Inspiring?

Her reaction to Kylie’s rule of the App sales, it needs to be archived in museums, libraries, FBI Offices. The awkward, unpleasant video where Kim is trying to pretend she’s cool with her sister dethroning her, it’s the saddest thing I saw in a while.

Note her word choices: “a few more years,” “baby sister,” “I give my baton,” “my footsteps,” “my glam team” etc., etc. This is a threat wrapped up in a bunch of generic pleasantries, and we’re all supposed to take note, Kylie in particular.

Everyone always talks about what will be Kim’s downfall, as she keeps holding on to the popularity by dear life; and I say = the relevance. All of those women that can not comprehend the simplest fact; with getting older, we need to offer different things. We need to be content with other things. Trying to shove your looks, half naked/naked pics gets tiresome, if that’s all you have to offer. Trying to undermine someone’s else’s relevance, whilst you had a chance at your own, now that’s just – the first and surest sign of starting to not be relevant.

The saddest thing about is regardless of who we are, we all lose it at some point; it’s the circle of life. And it doesn’t even have to be connected to the age, the relevance is just being realistic as to what is your social worth, what do you give, why would you even be relevant? The jury’s still out.

Did you see Birdman? Emma Stone’s monumental monologue about relevance?

Let’s face it, dad, you are not doing this for the sake of art. You are doing this because you want to feel relevant again. Well guess what? There is an entire world out there where people fight to be relevant every single day and you act like it doesn’t exist. This are happening in a place that you ignore, a place that, by the way, has already forgotten about you. I mean, who the fuck are you? You hate bloggers. You mock Twitter. You don’t even have a Facebook page. You’re the one who doesn’t exist. You’re doing this because you’re scared to death, like the rest of us, that you don’t matter and, you know what, you’re right. You don’t! It’s not important, okay? You’re not important! Get used to it.

It is a fight. An ongoing, every day fight. Trying to be relevant. But the one that demands to be played smart. And most of all, dignified.

Miranda Vidak

Designer. Creative Director. Founder & Designer of Moodytwin Brand. Founder of Rhaw Studio.

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